Meeting/Event Information

Marketing and BD - It's a Team Sport

January 26, 2021
11:30 AM - 1:00 PM


So, your seller-doers don’t know how to sell and hide behind the doing. They say “I’m so busy with these projects, I just don’t have the time…” They think business development and marketing is slimy, under-handed, or, at best, a talent you’re born with. Marketing and business development is not an us vs. them game, it’s a team sport and the more everyone understands it, speaks the same language, and follows the same path; the easier it gets.

Marketers! grab your most promising seller-doer. Seller-doers! grab your most promising marketer and come learn how to set up a system and process for winning more work for your firm. This lunchtime session will cover the parts and pieces of a team-based seller-doer program. It offers a menu of options that participants can pick from to build a program that works best for their firm, their clients, and their people.

Kathryn Ness and Kate Robinette from GO Strategies will walk attendees through the pieces and help put the puzzle together to craft a process that works. Having taught seller-doers in architecture, engineering, and construction firms in public and private markets across the US, they have seen and heard it all. And they have learned a few tips and tricks to make marketing and business development easier. Come join the fun!


$40.00 SMPS Member

$50.00 Non Member

$40.00 Other SMPS Chapter Members