Halle Fuerst: Member Spotlight

What year did you become an SMPS member?

2019, but I attended events in 2018 as a non-member.

Do you currently hold a board or committee position?

I recently joined the Communications Committee and I am excited to attend my first meeting this week!

How would you describe your role/job?

My main priority is to create and develop proposals and presentations for job pursuits. In addition, I create and manage our corporate social media, attend career fairs and trade shows, and maintain our collateral material.

What have been the challenges and rewards of your career?

The biggest challenge has been learning the industry. As my first full-time job out of college, and I had never worked in the A/E/C industry before. Learning the processes, lingo, and business has been challenging, but the most beneficial to me as a professional. The biggest reward has been becoming the content creator for our social media. It was a goal of mine since my first day to manage our accounts, and the day that it happened, I felt extremely accomplished. 

What has been your most meaningful or interesting project?

The project that always stands out to me is an entertainment proposal that I worked on in my first few months at BBA. My manager was on vacation, and it was the first proposal I worked on mostly on my own. To this day it is the largest proposal I have ever done, and when it was completed, I felt as if it was a real start to my career in this industry.

How has membership in SMPS helped you to advance your firm or your career?

Being able to attend luncheons, events and meetings has expanded my knowledge of the industry and has given me knowledge on how to be a better leader. It’s great to see other offices and meet others that are in my same position.

What’s one thing you’d teach someone in your industry?

Be as organized as possible. As a marketer in this industry, it is our job to keep everyone notified of their role in proposals or presentations and to be sure that deadlines are met. The clearer and more organized you can be with each pursuit, the smoother they come together.

What’s one thing you’re glad your employer didn’t know about you before you were hired?

My boss did not know that in my free time, I am a dance coach and choreographer. I have coached a high school team for 3 years now, and I travel the state and country on weekends to teach choreography. I have worked with UCF, Arkansas State University and UNF, plus multiple high school teams.

Best lesson from a mentor?

My best lesson from a mentor is that “the sun comes up every day.” It is always something I tell myself after a hard day, or when I am feeling discouraged or overwhelmed. It’s a great reminder that no matter what happens, life goes on and the sun will rise each morning, giving everyone a new opportunity to have a new day. 

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